.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to getting billions in equity capital annually, have increased nearly $360 million so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That stagnation results from market concentration, enhanced governing pressures, and financial uncertainties.ADWEEK spoke to 5 VCs who continue to buy adtech providers, despite these difficulties, regarding what they are actually looking for and also what they stay away from. Maybe unsurprisingly, these capitalists are actually targeting opportunities in privacy-focused innovations as well as industry-specific areas such as linked television.